What we eat and where it comes from is a critical part of human health. According to a 2025 survey, 59 percent of Americans think it’s important to know where their food comes from, and 54 percent prioritize food that is consistently available locally. And one of the best places to get that locally sourced food? Farmers markets.
Some produce travels hundreds or thousands of miles from where it’s grown to where it’s sold, passing through processing, storage, and distribution facilities. One advantage of a small local farm is the direct journey the produce takes from the field to the customer. But how does a small family farm business compete with major grocery stores for customers, and what’s behind their sales pitch for safer and fresher food? We drove out to Camarillo, California, to a small family farm to find out.
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